ScruffyDog is an independent organisation of socio-environmentally aware individuals with fashion leading design aesthetics. Established in Sydney in 2005, ScruffyDog set out to fill a gap in the market by producing comfortable good quality children's shoes that were high on style but at a reasonable price. To achieve this they adopt a hands-on approach to the design, manufacture and distribution. Using small production methods and artisan skills ScruffyDog shoes are crafted from leather and finely selected materials to become funky fashion footwear. From time-to-time new and exciting designs are added to the range destined to lead fashion and become perennial favourites or fashion classics. With minimal commercial advertising ScruffyDog has relied largely on word-of-mouth recommendations to achieve enviable sustainable growth such that it is now gaining worldwide recognition in children's shoes.
Since the inception of ScruffyDog our shoes have gained recognition in Australia as a high quality, fashion leading product that is made with an environmental conscience. Our expansion is through sustainable organic growth driven by reputation and word-of-mouth recommendation thus providing a foundation of substance rather than steam. If you are a regular visitor to our website you may have noticed that we have recently began to make our shoes available to the wider world. This too has been by invitation rather than invasion: we prefer our shoes to walk where the children will . . . . . . . and we have confidence that given the chance they will do just that.