ScruffyDog is an independent organisation of socio-environmentally aware individuals with fashion leading design aesthetics. Established in Sydney in 2005, ScruffyDog set out to fill a gap in the market by producing comfortable good quality children's shoes that were high on style but at a reasonable price. To achieve this they adopt a hands-on approach to the design, manufacture and distribution. Using small production methods and artisan skills ScruffyDog shoes are crafted from leather and finely selected materials to become funky fashion footwear. With minimal commercial advertising ScruffyDog has relied largely on word-of-mouth recommendations to achieve enviable sustainable growth such that it is now gaining worldwide recognition in children's shoes.